Days 1–15
Scan
Benchmark demand, entities, crawlability, page experience, proof, and measurement.
Free 90-day field guide
The Query-to-Customer Playbook.
A practical six-phase sequence for scanning the territory, mapping demand, building the system, persuading the visitor, accelerating learning, and measuring revenue.
Inside the guide
A sequence your team can actually run.
Days 16–30
Map
Define the query network, topical territory, page roles, and conversion lanes.
Days 31–50
Build
Repair the technical foundation and ship the highest-leverage search surfaces.
Days 51–65
Persuade
Add offer clarity, evidence, objections, and ethical persuasion at decision points.
Days 66–80
Accelerate
Use distribution and paid learning to validate messages and qualified demand.
Days 81–90
Measure
Connect clusters to behavior and revenue, then feed the learning back into the map.
Instant 16-page field guide
Download the complete playbook now.
Use the guide and worksheets to align search, content, engineering, persuasion, acceleration, and measurement around one 90-day sequence.
- Six implementation phases
- Three practical worksheets
- 90-day operating board