Understanding how Google reads and evaluates content requires moving beyond keyword-matching. The algorithm operates across six distinct layers of analysis, from raw token frequency to holistic entity associations.
Layer 1: Tokens
At the most fundamental level, Google tokenizes your content. The frequency distribution of these tokens is the first signal the system processes.
Layer 2: Structural Signals
Beyond individual tokens, Google analyzes how your content is structured. Header hierarchy, paragraph length, and internal linking patterns all contribute to the structural layer score.
