Section 01
Nutrition claims depend on context
The same food or dietary pattern can have different implications by life stage, health status, quantity, preparation, and the wider diet. Useful content makes that context visible.
Section 02
Separate evidence from instruction
A study result is not automatically a personal recommendation. Explain what was observed, the population studied, important limitations, and when professional support may be appropriate.
- Avoid universal benefit language
- Name meaningful dose or frequency context
- Distinguish association from causation
- Do not hide safety or interaction considerations
Section 03
Clarity is part of safety
Evidence-led writing should still be readable. Short explanations, defined terms, and explicit limitations help readers understand the real strength of a claim.