01 · Method · 8 min
The Six-Layer Revenue Architecture
Why growth work should be diagnosed from foundational language signals through commercial measurement.
Field notes · named authors
Every article is a node on the map.
A browsable knowledge system across search, AI retrieval, category architecture, evidence, and conversion—with the responsible author visible.
MethodEcommerceAI SearchMedical & YMYLNutritionConversion
Latest field notes
Useful enough to apply today.
No filler publishing. Each note explains one model, the decision it improves, and where its limits begin.
02 · Ecommerce · 7 min
Category Architecture for Ecommerce
A practical model for connecting product families, collections, questions, comparisons, and commercial intent.
03 · AI Search · 6 min
AI Search Does Not Cite Pages. It Cites Confidence.
How entity resolution, supporting context, evidence, and passage clarity contribute to citation readiness.
04 · Medical & YMYL · 7 min
A Named Medical Content Review Protocol
How authorship, specialist review, evidence thresholds, and re-review dates create accountable health publishing.
05 · Nutrition · 6 min
Reviewing Nutrition Claims Without Losing Clarity
A concise framework for making dietary content useful while respecting evidence, context, and individual variation.
06 · Conversion · 7 min
Placing Persuasion Principles Across a Page Journey
Use ethical persuasion at the moment it answers a question rather than stacking every device beside the call to action.
The Signal · weekly
One teardown. One idea you can use.
Semantic SEO, AI-search shifts, evidence systems, and what changed in the query-to-customer journey.