Section 01
Retrieval needs a resolvable entity
A model must distinguish the organization, person, product, and topic before it can connect a claim to the right source. Consistent identity and structured relationships reduce ambiguity.
Section 02
A claim needs context
Clear passages, named expertise, primary evidence, and visible dates help a system understand what is being claimed and why the source may support it.
- Use descriptive headings
- Keep the answer close to its evidence
- Separate fact, interpretation, and recommendation
- Expose authorship and review responsibility
Section 03
Observe instead of promising
AI citations cannot be guaranteed. Build the strongest retrievable evidence system available, then monitor branded answers, cited sources, referral patterns, and changes over time.